Women DOMINATE in This Male-Dominated Field

https://www.imlocalpodcast.com Women Dominate in this Local Business, and Nina is no stranger to that fact. In this episode of the I'm Local podcast, host Lincoln Parks speaks with Nina Pankiewicz from Yesco Atlanta about her background in finance, the importance of signage for businesses, and how Yesco serves a diverse range of clients, from small businesses to large corporations. Nina discusses Yesco's unique selling points, community engagement efforts, and the significance of diversity, equity, and inclusion in the signage industry. She also shares valuable advice for aspiring entrepreneurs and highlights the importance of community connections. Takeaways Nina has a background in finance and project management. Yesco serves a wide range of clients, from small businesses to large corporations. Maintaining signage is crucial for business representation. Yesco's unique selling point is their expertise and passionate team. Community engagement and DEI initiatives are important to Yesco. Nina emphasizes the need for representation in the signage industry. Connecting with the community is key for business success. Yesco collaborates well as a husband-and-wife team. They service all over Metro Atlanta and beyond. Nina encourages aspiring entrepreneurs to connect with their target audience. Chapters 00:00 Introduction to Yesco Atlanta and Nina's Background 03:00 Understanding Yesco's Customer Base and Services 06:02 Unique Selling Points of Yesco 09:01 Community Engagement and DEI Initiatives 11:59 Advice for Aspiring Entrepreneurs 15:00 Local Favorites and Closing Thoughts

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