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Steps to Establishing Your Online Presence (Small Business Marketing)

We tackle Small Business Marketing In this conversation, Lincoln Parks provides tips for small business owners on building their web presence and driving traffic to their websites. He emphasizes the importance of working with a local Small Business marketing company that understands the local market. Lincoln also discusses the steps involved in getting a domain, building a website, and optimizing it for search engines. He highlights the need for businesses to create awareness, engage with customers, and offer valuable products or services. Lincoln concludes by encouraging support for local businesses.

- Work with a local marketing company that understands the local market.
- Get a domain and build a website using platforms like Squarespace, Weebly, Wix, or WordPress.
- Optimize your website for search engines to drive traffic.
- Create awareness and engage with customers to build a loyal customer base.
- Offer valuable products or services that enhance the customer's business.
- Support local businesses.

Chapters
00:00 Introduction and Importance of Web Presence
02:14 Building a Website and the Resources Needed
03:13 Driving Traffic to Your Website
04:12 Upselling and Adding Value to Customers
05:10 Optimizing Your Website for Search Engines
06:37 Supporting Local Small Business