Marketing in a Cookie-Less Society: What does that look like?
With the phase-out of third-party cookies, marketers are facing a new challenge: reaching and engaging their target audiences without relying on this traditional tracking technology.
In this video, we'll explore what a cookie-less society looks like for marketers and discuss some strategies they can use to adapt. We'll also cover the following topics:
The challenges and opportunities of a cookie-less world
How to collect and use first-party data effectively
Contextual targeting, publisher targeting, and other alternative targeting methods
How to measure the success of your marketing campaigns without cookies
Whether you are a small business owner or a marketing manager at a large enterprise, this video will give you the insights and tools you need to succeed in the cookie-less future.
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