The world of digital marketing is changing rapidly, and banks are facing a new challenge: how to market effectively in a cookie-less bank marketing world. With the phasing out of third-party cookies, banks will need to find new ways to collect and use customer data to deliver personalized experiences.
In this video, we'll discuss some of the key strategies that banks can use to thrive in the cookie-less era. We'll cover topics such as:
Leveraging first-party data
Building strong customer relationships
Using contextual advertising
Investing in customer data platforms (CDPs)
We'll also share some examples of banks that are already successfully marketing in the cookie-less era.
By the end of this video, you'll have a better understanding of how to adapt your bank's marketing strategy to the changing digital landscape.
