Color Outside the Lines: A Business Owner's Journey

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In this episode of the I'm Local podcast, Lincoln Parks speaks with Joseph Lodato, owner of Five Star Painting of McDonough. Joseph shares his journey from a long career in hospitality to the painting industry, emphasizing the importance of customer service and building relationships. He discusses the unique approach of his business, which focuses on educating customers and providing a consultative experience rather than just a transactional service. Joseph also offers insights into entrepreneurship, highlighting the need for self-motivation and adaptability in the face of challenges. The conversation wraps up with a nod to local businesses and the importance of community connections.

Takeaways

1. Joseph transitioned from a 33-year career in hospitality to painting.
2. Customer service is key in both hospitality and painting.
3. Educating customers leads to better decision-making.
4. Building long-term relationships is crucial for repeat business.
5. Five Star Painting focuses on consultation, not just painting.
6. Joseph emphasizes the importance of a clean and professional service.
7. Project managers are assigned to ensure effective communication.
8. Self-motivation is essential for entrepreneurs.
9. Adaptability is necessary in the face of unforeseen challenges.
10. Supporting local businesses fosters community connections.

Chapters

00:00 Journey into Painting: From Hospitality to Home Improvement

06:02 Building Relationships: The Key to Customer Satisfaction

10:01 Entrepreneurial Insights: Motivation and Adaptability

11:53 Local Connections: Supporting Community Businesses

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